What It Is
Black roof hot, white roof not, by the Numbers
A dark roof absorbs most of the sunlight that hits it and turns it into heat. A reflective cool roof coating sends most of that sunlight back instead. The difference shows up directly on the surface temperature.
160°F
Standard Dark Roof
vs
100°F
Cool Roof Coating
[ Placeholder: confirm actual measured or cited surface temperature figures with Justin before this goes live. These are general industry figures, not yet verified for our specific coating system. ]
How It Works
What actually gets rated
Cool roof performance is not a marketing claim, it is measured against two properties.
Solar Reflectance
How much sunlight the surface bounces back instead of absorbing. Rated on a scale from 0 to 1, higher is more reflective.
Thermal Emittance
How efficiently the surface releases the heat it does absorb, instead of holding onto it.
Products that meet the threshold on both can qualify for CRRC rating and ENERGY STAR listing, which is often what utility rebate programs require.
[ Placeholder: confirm actual CRRC rating and ENERGY STAR listing status for our specific coating system, and which regional rebate programs currently apply, with Justin before this goes live. ]
See what a cool roof coating could save you.
What It Costs And How Long It Lasts
Priced like a coating, paid back like an upgrade
This is applied the same way and priced in the same range as our standard acrylic coating system. The difference is what it does for your cooling bill afterward. Savings depend on building size, insulation, and local utility rates.
FAQ
Straight answers
Is this a different product from your regular coatings?
[ Placeholder: confirm with Justin before this goes live. Likely the same coating system marketed for its energy performance rather than a separate product. ]
Do utility rebates actually cover this?
[ Placeholder: confirm current regional rebate programs with Justin before this goes live. ]
Does it work in a Northwest Indiana winter?
Reflectivity only matters when the sun is out. It does not reduce heating performance in winter, it only cuts unwanted heat gain in warm months.
The roof that pays you back every summer
Lower surface temperature, lower cooling load, lower bill, every season it's warm enough to matter.
A coating that just protects the roof is doing half the job. One that also cuts what you're paying to cool the building underneath it is doing the other half for free, every year the roof is up there.